Retail management-Introduction
Importance of retailing, Retail as a career
Evolution of retail, Retail trend in India
Theories of Retail Management and Business Models in Retailing
Classification of retail stores
Retail stores classifictaion-contd.,
Non store reataliers, Franchising in Retailing
Factors influencing retail shoppers, The customer decision making process
Purchase decision process, customer loyalty
Market research in retailing
Strategy-Retail perspective
Ansoff Matrix-Growth opportunity for a retailer
Setting objectives, Allocation of resources, Developing strategic plan
International expansion-Growth strategy,Porter's value chain
Retail store site selection
Steps in involved in choosing retail location
Trade area analysis, Methods of evaluating trading area
Retail frachising structural arrangement, types of merchandise
Retail merchandising-Role & responsibilities of the merchandiser
Buying for various types of stores, Lifestyle merchandising
Retail pricing, Factors influencing retail price, Elements of retail price
Retail pricing policies / strategies
Retail price adjustments, Pricing methods
Promotion mix elements for retail stores
Advertising, WOM,Retail marketing
Sales promtion, Public relations, Publicity
Promotional budget- Methods, Social media
HRM in Retailing, Challenges of HRM in retailing
Merchandise management tasks in retail stores
Administration & Human resources, Compensation, Performance management
Elements of reail store operations
5 Ss retail store operations,Retail economics
Servicing the Retail Consumer-Importance service
Measuring the gaps in Services
Service Quality gap Model, Quality and Customer satisfaction
CRM-Enhancing customer value
Retail selling process
Types of sales persons, Skills required
Retail marketing mix
Impact of technology in retailing-RFID,VMI
Retailing- In Store Technologies, Electronic retailing
Supply chain management
Seminar-E-tailing-The Indian perspective
CPFR model
Retail logistics
Extempore- Various topic
